Marketing / Marketing Consulting
BDO Marketing Consultancy can provide you with the marketing advice you need across a range of areas. From concept testing and feasibility studies of new products to test marketing we can assist you in all stages of developing a new product. Our market research expertise and creative research methods ensure that you know what the customer wants from your product and enable you deliver on that expectation. We use this market knowledge to inform your marketing strategy and planning.
Strategic Marketing
We will work with you to devise a marketing strategy that will guide and provide you with the focus that your business requires. Through our unique marketing consultancy approach we undertake marketing audits, strategic analysis and create marketing plans for your overall business or specific product or service.
Among the services we provide include
- Marketing Plans
- Marketing Strategy
- New Product Development
- Feasibility Studies
Customer Relationship Management
We help you design, plan and implement strategies that help you realise the potential of your client base. Research has proven that companies who engage in CRM strategies had 60% higher profit margins than companies who are not. It costs significantly more to attract a new customer than to retain one. We work with you to maximise your client relationships to deliver a better service, more loyal customers and higher profits.
A successful CRM strategy will enable your business to
- Provide superior customer service.
- Capture and record as much client information as possible to inform future planning and strategies.
- Identify the most profitable customers and focus resources on them.
- Reduce costs and maximise return on resources spent interacting with clients.
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