Marketing / Market Research
We provide you with all the market research supports you require to help you hear what your customers and the marketplace is saying. From secondary analysis to qualitative and quantitative research methods, we will advise on what will work best for your business.
Why use BDO Marketing Services for Market Research
- Leading Qualitative Researchers
- Computer Aided Telephone Interviews (CATI)
- Computer Aided Personal Interviews (CAPI)
- PDA Based Surveys
- Online Web Based Surveys
- Sampling Techniques
- Statistical Analysis
- Questionnaire Design Tailored to each Client and Project
- Multi Sector Experience
- Innovative and Creative Research Methods
- Fast turnaround of Information and Analysis
There is an ever increasing emphasis on the use of market research at all levels from new product development, brand assessment to customer satisfaction. We are continually developing and exploring new market research methods to gain insights that will help you to make informed business decisions. We employ a range of qualitative and quantitative research techniques which include the following
Qualitative Research
- Indepth Personal Interviews
- Focus Groups
- Stimulus Material
- Psychologically Probing Consumer
Questionnaires (Pre Group)
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Quantitative Research
- Customer Satisfaction
- Attitude Surveys
- Mystery Shopper
- Market Intelligence (Secondary / Desk Research)
- Employee Surveys
- Product Surveys
- Panel Surveys
- New Product
- Brand / Advertising Testing
- Tracking Studies
- Web / Online Surveys
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