An economic impact study commissioned by Munster Rugby has revealed that the Heineken Cup quarter final match against Ospreys in April, generated €10.5 million for Limerick.  The study conducted by BDO Simpson Xavier, Limerick revealed that the financial contribution to the city and region has grown by over €6million for such fixtures as a result of the new stadium development and increased capacity.   The study was outlined at a Breakfast Briefing hosted by Munster Rugby at Thomond Park Stadium.

 

Commenting on the impact of the Heineken Cup games on the city, Munster Rugby CEO Garrett Fitzgerald said “We are delighted that the investment made in the new Stadium is having such a positive economic impact for the Limerick and the wider business community.  We were always aware of the level of business activity in the city on the strength of Heineken Cup matches however these study findings confirm the economic potential of stadium events for Limerick City and the Mid West region”

 

Mark O’Connell, Consulting Director with BDO Simpson Xavier outlined ‘the study reveals a number of major profile benefits for the city in addition to the obvious financial boost these games generate.  The previous economic impact study conducted for the Munster versus Wasps game in January 2008 highlighted an almost identical spend per visiting supporter of €530 over the weekend of the games.  The major difference for the city is now the ability of Thomond Park to accommodate more Munster and visiting supporters and create a much higher level of economic activity across the city.’